Chiva Loka beer used HP technology for its labels

“We make a difference in Dominican handmade branding, differentiating ourselves by the quality and design of labels shared with local artists, which provide a personal perspective on Chiva Loka,” says Luis Miura, owner of Famira SRL.

The series of limited print labels stamped on metallic vinyl and matte barrels helped support the development of new artists and street art in the country, as a percentage of the revenue from each bottle of craft beer was donated to create a fund for a school of art. In its first edition, the campaign received the 'Innovation in connection with the consumer' award from the HP Inkspiration Americas Awards 2020.