Fresh Coffee and Fresh Thinking

Brazil's leading supplier of coffee Cafe Pele was aware of the perception that their coffee in store was not as fresh as that found in coffee shops. See how Cafe Pele used HP Indigo print on demand technology to change that perception. It took three weeks to produce an innovative campaign that resulted on a 400% increase in coffee sales, almost 1,000,000 people interacted with the campaign more than once generating free media to the value of $115,000.